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Are You Connected?

In the last week I have found that there is a nearly endless amount of internet marketing information to learn. Why? Because honestly, I don’t think ANYONE has actually figured out Social Media fully. A few people seemed to have figured out different parts of it and most people agree that it has potential, but I don’t think anyone has this beast totally tamed. Things are moving SO FAST in this industry that almost as soon as someone comes up with a new program for mastering it, the program is outdated. So what are we supposed to do?…There are a few principles that seem to be emerging as basics that are foundational enough that they don’t change much from platform to platform. One thing I’ve learned is that Social Media is first and foremost about connecting people to myself, not a company and even less so to a product. This is called the YouInc. business model. I ripped this off from Mike Dillard completely! If you go here you can sign up for his newsletter and get access to a 36 minute video that explains the YouInc. business model in more detail than space will allow me here. If it doesn’t make sense to you at first, that’s alright, it makes more sense to me since I’ve started learning internet marketing.

Social Media Strategy Continued:

My social media strategy at the moment is three fold: 1) connect with experts and to build relationships with them 2) connect with as many real people as possible (real people, instead of automated systems which I see a lot of on Twitter) and 3) provide these people with useful, free information, humorous things, and just anything that will help them out or add value to their lives.

Doing the above 3 things will eventually build trust with people. Then, when I finally do send out something that both helps them and benefits me they will trust me enough to check it out. My virtual friends well-being must be a bigger priority then selling them stuff. However, done correctly, I think it’s possible to make $25K in an hour if someone has enough followers on Twitter alone. So needless to say, one of my BIGGEST priorities right now is just building my list on Twitter. I’ve gone from about 70 followers to over 700 in a week!!

I’m also narrowing my focus down to Twitter, Facebook, and Delicious and Yahoo! Answers for the next day or so until I get them down, then I’ll start adding some of the other ones I’ve mentioned. For those of you that are following along, I’ve posted my Twitter feed on my site via RSS so you can check out my strategy if you’d like! (I’ll discuss it later this week.)

RSS Feeds:

I’ve also figured out how to set up my blog to publish an RSS feed to several sites for gained exposure and for SEO purposes. One of the biggest things about SEO is getting links to your page (I’ll talk more about this on a later day as i learn more about it.) If you would like to subscribe to the RSS feed of my blog so you don’t have to come to my page all the time to read it, just click the icon in the top right hand corner of this blog to subscribe to my syndication!

Tracking:

In a previous post (Day-3) I gave out a tool called snipurl. I’ve since changed to using bit.ly. I like it a bit better, no pun intended I also added a widget called Google Analyticator to my blog. Both of these tools help me track how many people are coming to my site and where they are coming from. This is super important to help me know what traffic driving strategies are working and which ones are not.

Cool Tip of the Day:

I was listening to one of the guys from StomperNet talk last night and this morning and he brought up a very good time saving point that I wanted to pass along to you. The tip was to, as much as possible, finish one project at a time. If you have three projects that are going to take three hours each and you work on the first project an hour, the second one an hour, and then the third one an hour it will take you 7 hours to complete the first project, 8 hours to complete the second and 9 hours to complete the third. If you were to do one at a time it would take 3 hours to complete the first, 6 for the second, and 9 for the third. It has really got me thinking about my shotgun approach to internet marketing and is the reason that for the next day or two I’m going to only worry about Social Media and getting the beginnings of it figured out!

Well, that’s it for today. I’m off to work all night…

Until Tomorrow,

-Matt